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eBay Country Manager at Thailand Mobile Summit 2016

eBay Country Manager at Thailand Mobile Summit 2016


eBay was found in 1995 in San Jose, California and is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection.

 eBay and Thailand

It has been over a decade now since eBay stepped foot into Thailand with the pioneer seller selling gems from Chantaburi. Along with educating the people through courses on how to trade and become rich on eBay, the company rapidly gained popularity and became a household name.

With the business growing exponentially, the company saw the potential rise in global demand picking up for Thai merchandise and they decided to set up their first office in Thailand in 2009. The focus was to support Thai people to sell cross-border, from Thailand to the World, on various eBay sites and this has been the strategy they have been carrying on for several years.

Today, Thai people have welcomed eBay and is perceived as a global commerce leader among Marketplace, StubHub and Classifieds platforms. Such was the growth globally that eBay is now considered to be everywhere – ‘a borderless marketplace’ connecting 164 million buyers and sellers in 190 countries around the world, empowering people and creating opportunity through Connected Commerce.

Thailand is ranked no.1 among other SEA countries in terms of annual export volume in the last 5 years. Thailand is one of the key markets for cross-border online retail. eBay has seen significant growth among Thailand’s retail exporters compared to other countries in this region. The top three categories for Thai retail exporters on eBay are namely jewellery and gemstones, auto parts and accessories, and health & beauty products.  Promising product categories that have potential to grow also include food, home & garden and furniture.

About Boonphan Boonprayoon

Country Manager

eBay Thailand

Boonphan began his career at eBay in 2009 as Thailand’s Sales and Business Development Manager.  Over the past seven years his responsibilities have grown tremendously both horizontal and vertical, ranging from sales & business development to marketing, merchandising, and deals initiatives, for both domestic and cross-border trade in the Southeast Asian countries.  Currently, Boonphan is taking the role of Head of Thailand Cross-Border Trade, eBay Southeast Asia.  In this post, he aims at taking the business in Thailand to the next level by building partnerships and cultivating new high-potential sellers as Thailand has a wide variety of excellent products to offer the World!

Throughout 13 years of experience in the online industry and e-Commerce across the Southeast Asia region, Boonphan has garnered profound insights on online consumer behaviors, and built on his expertise in the online marketplace industry, including strategic planning and execution of digital marketing, online sales, retail exports, and customer relationship management. Prior to joining eBay, Boonphan had worked for four years as a Marketing Manager at, Thailand’s largest and most popular portal.  He drove a successful launch of the co-branded “” site, which focused on Thailand’s domestic online sales.

Bangkok Entrepreneurs is honored to host K. Boonphan as a Keynote speaker at Thailand Mobile Summit 2016 on November 2 at Royal Orchid Sheraton Hotel, Bangkok.

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