Meet Google’s App Specialist Jay Horathai at the next Startup Grind Event
Read on to know why he is the sought after App specialist
It is indeed interesting to see how the world of marketing has changed whilst a decade ago. In earlier days once you launched the product, tv advertisements, hoardings and newspaper writings used to be the only way to market your product. Additionally the consumer had to go to the dedicated shop to buy the product. Then the era of internet came and people started to know about latest products through websites and webpages. It led way to booking and ordering items through the internet. Believe it or not, now, the shops have become so small that it can fit in the size of your palm! Well you know what I am talking about!
But the problems that marketers are facing right now is the space for the app on your phone. The consumers have also become choosy as they don’t want to give storage space unless it is worth it. ‘Download our app’ is a common phrase we hear at every nook and corner these days. But the phrase becomes effective only when a consumer understands the differentiating feature the app has to offer over the other zillion apps in the industry and choose to keep it by not uninstalling.
As an App developer there are lot of ground work that needs to be done before you launch. The first point is ofcourse whether the app is user friendly or not. However amazing your product or service is, if the app is not interactive enough, the user will stop using it. Once your app is launched, acquiring new accounts is a challenge. How to go about app marketing? How to identify business development opportunities and acquire the strategic accounts?
Well, to answer all your queries related to apps, app marketing and mobile app businesses in Thailand, Bangkok entrepreneurs and Startup Grind are organizing an exclusive event with Google’s App Specialist Jay Horathai!
Jay Horathai, the new Business Manager at Google is a self described technophile, and the app specialist in Google’s Southeast Asia team. Jay has worked with numerous mobile app businesses in Thailand to market their apps through Google’s platforms. Having previously worked at Sony Electronics, he has spent his entire career in tech, and is currently in advisory roles for many Thai startups. Jay’s deep understanding and love of the technology industry informs his holistic approach to mobile app marketing as he consults with businesses on their strategies.
Specialized in helping mobile app companies to invest in user acquisitions, Jay works with Google’s app monetization team to provide holistic solutions for app developers and in acquiring strategic accounts in the Thai market.
Date: Tuesday 23rd August 2016, 7:00pm.
Venue: Four Points by Sheraton Hotel on Sukhumvit soi 15.