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Bangkok Entrepreneurs with Gameloft: How Gameloft are shifting their Video Games Business Model from Freemium to Free+Advertising

Gameloft was founded in 1999 by Michel Guillemot and his four brothers, all Ubisoft founders. Their ambition was to develop quality video games that consumers could easily download on their mobile phone.

Today Gameloft is a leader in Mobile Games. They release around 15 games every year, thanks to its 5,000 developers in 21 gaming studios around the world.

Gameloft on Facebook2

“With 2 million new Gameloft Games downloaded every day, our dream to offer mobile games to the entire planet through our products is about to become a reality” says Michel Guillemot, CEO of the company.

However like most video games studios, Gameloft is struggling to sell their video games. People want to play. They don’t want to pay.  In the recent years Gameloft have changed their business Model from Premium (paid for) games to Freemium (free games with paid option) to adding Mobile Advertising as a core component of their monetization strategy. They have now become a media, selling directly their advertising space and relying on advertisers to drive recurring revenue.

How is the mobile game industry copping with this new strategy?  Is this a viable Business Model for companies like Gameloft?

Join us on Tuesday 20 October at the Fourpoints by Sheraton Hotel to find out!

Patrick Lozare, Mobile Advertising Manager at Gameloft and Florent Vallauri, Sales Director India, Thailand and Pakistan at Gameloft, will present their company and give us insight into the new rules of the video game market in general and the mobile game market in particular.

More info and RSVP here.

ABOUT THE AUTHOR

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Digital Marketing Professional, Entrepreneur, Startup Enthusiast and Event Organizer, Bart has been living and working in Thailand since 2006. He is the founder of Bangkok Entrepreneurs and WebMob Digital. As a Digital Marketing consultant, Bart is now helping Entrepreneurs, SMEs and Corporate clients to create, implement and optimize their digital strategy.

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